Hit enter after type your search item

Top 10 Marketing skills Needed by Marketers Today

/
/
/
279 Views
img

The field of digital marketing is an expanding industry. To help career-mined marketers, we’ve rounded up the top 10 skills needed by marketers today.

 

#1 Strong overall communication skills.

Successful marketing communications demand a clear message communicated to a target audience, using the appropriate tone. This encompasses communication in writing, online via digital channels, and verbally. Fluency in technological and visual communication also help the marketer better understand all stages of the marketing process. Yes, it would be a good idea to advance your speaking and presentation skills.

Related reading: How to Get a Job as a Digital Marketer

#2 Solid grasp of analytics.

We could have added quantitative communication to our first skill needed by marketers today, but this was important enough to separate out. The successful marketer will be agile with analytic tools such as Google Analytics, Tag Manager, Hubspot, Pardot, Marketo, Optimizely, etc.

Marketers today make decisions driven by data and appropriate metrics correlated to campaign goals and key performance indicators. Marketing automation software and other analytics tools make it increasingly easy to track impacts campaign success. So, the marketer should be able to look at an analytical dashboard without breaking into a cold sweat.

#3 Strong understanding of Inbound marketing.

Inbound marketers attract, convert, and nurture qualified sales leads using strategies designed specifically to be helpful and relevant. The focus is on informing and entertaining those who are seeking to understand and address a need. On the other hand, outbound marketing is disruptive and invasive. This interruption marketing involves trying to get the company’s message out to as many prospects as possible and hoping it resonates.

#4 An ability to understand buyer needs and the sales process.

Marketing needs to drive actions. Yet the Business to Consumer (B2C) marketer will motivate actions differently and target different audiences than the Business to Business (B2B) marketer. Further, nonprofits aren’t engaged in sales so much as they are in fundraising and driving donations. Even within each of these categories, the particular market will have distinct demands also (e.g. an artificial intelligence company will have a different B2B focus than a pest control firm seeking franchisees).

#5 Basic spreadsheet skills.

Marketers will use spreadsheets — say Excel or Google Docs — in modeling, planning, and studying trends. For instance:

  • tracking social media marketing week-over-week
  • blog post traffic tracking
  • CTA audits
  • SEO keyword planning
  • determining when people are visiting site
  • reviewing campaign metrics

#6 Ability to tell a story. Excellent writing ability.

Certainly, today’s marketers must also be very comfortable with web publishing. Understand the difference between a blog, a landing page, a thank you page and gated content and know how to post all of these online. But, more importantly, marketers today need to be able to tell a great story. A strong marketer must be able to publish content, as well as create content and participate in the content strategy process. Content is the fuel for inbound marketing.

Content marketing is an essential component of driving traffic and converting leads. Yet content marketing isn’t about attracting someone to your site just once. The lead often needs to return time and time again. That’s why we’re rounding out this list of skills marketers need today with a focus on writing. Knowing how to structure a narrative well is the first step to quality content.

71% of B2B marketers use content marketing to generate leads. — MarketingProfs


  1. Experience with contemporary digital tools, platforms, and channels.

If you pride yourself on remaining loyal to flip phone technology, you should probably just stop reading. Another of the skills needed by marketers today is understanding how to leverage social media channels, as well as apps, and websites such as Medium or Linkedin.

Know also there is a distinction between what a marketer might post on the client’s own proprietary channels and via paid digital content placements.

  1. Digital advertising experience.

That distinction we just mentioned? That’s what we’re talking about in this skill. Digital advertising involves facility with Google Adwords and remarketing.

Remarketing is a powerful tool in a marketer’s toolbox when used appropriately. Remarketing uses programmatic buying to display ads on a broad array of participating websites. Within the Google ad network, a prospect who previously visited a brand website may see the advertisements of that brand on third-party websites.

Source: 2015 IAB / PWC Internet Advertising Report.

Critical thinking and problem-solving skills.

Remember how your college professors went on and on about developing your critical thinking skills? They were doing you a favor. Marketing is more than simply sharing a message with an audience. Well, successful marketing is at least. That’s because marketing requires an understanding of why and how something is working.

Problem-solving skills are going to come in handy when someone on your team or on the client side throws a curveball. You may need to catch and run with that new development by EOD (that’s End of Day — an important acronym to know).

  1. Continuous learning. Vertically and horizontally.

Marketers today must engage and demonstrate continuous learning. Their learning should dive deep into digital marketing skills, such as inbound marketing, lead generation, content strategy, SEO, advertising, and analytics. Marketers should also build related-field skills such as writing, UX research, some technology, subject matter expertise (in the industries related to their clients/job), and sales strategy.

article courtesy…..https://www.ironpaper.com

free online classes….check this out

https://articles.bplans.com/top-10-free-online-classes-small-business-marketing/

MORE GREAT FREE  ADVICE LINKS  ON marketing skills….

https://www.youtube.com/watch?v=wv8KZq6XRYE   ………………….  19 Social Media Marketing Tips For Small Business

https://coschedule.com/blog/marketing-skills/

https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/21/16-skills-every-marketing-pro-should-master-in-2018/#712ec66345b5

 

 

 

 

More  Great  Free  Offers  links

 

 

Free designer approved professional business templates..Get access via this  HubSpot  link.. http://hubs.to/PRRMD
Free 14 day HubSpot  marketing trial..Get access via this  HubSpot  link..  http://hubs.to/PRRNl

FREE Lesson . Google SEO Tutorial: How HubSpot Uses Blogging to Rank #1 on Google.. http://hubs.to/PRRNs

Get a Free Demo of HubSpot’s Customer Service Software.. http://hubs.to/PRRNv

Get a Free Demo of HubSpot’s Sales Software.. http://hubs.to/PRRNw

Get a Free Demo of HubSpot’s Marketing Software.. http://hubs.to/PRRNz

Free HubSpot Email + Free CRM..  http://hubs.to/PRRMC

More  Great  Make  Money  Promotions

 

Find a sponsor for your web site.  <a href=”https://shareasale.com/r.cfm?b=44&u=2343799&m=47&urllink=&afftrack=“>Get paid</a> for your great content.  shareasale.com.

Join <a href=”https://shareasale.com/r.cfm?b=70&u=2343799&m=47&urllink=&afftrack=“>shareasale.com</a>, Earn Cash!

Earn  25%  through referrals to  Cuelinks..For more info click here..  https://clnk.in/kvN9

€30 added to your account when you use CurrencyFair to transfer money..only via this link..  https://www.currencyfair.com/rafland/?channel=R5QYF1

More  Great  Online  Promotions

 

 

DiversyFund / Real Estate Crowdfunding | Only $500 To Start  / See it on this DiversyFund link..  https://www.jdoqocy.com/click-9276069-14014338
DiversyFund /   DiversyFund REIT Offer Page  / See it on this DiversyFund link..  https://www.tkqlhce.com/click-9276069-13911766
DiversyFund / Invest Like a Millionaire / See it on this DiversyFund link..  https://www.jdoqocy.com/click-9276069-13855874
DiversyFund / Recession Proof Your Portfolio / See it on this DiversyFund link..  https://www.jdoqocy.com/click-9276069-13855868
DiversyFund / become a part-owner of apartment complexes. See it on this DiversyFund link..  https://www.anrdoezrs.net/click-9276069-13855870

Amazon / New Apple ipad..Latest model..Space grey..See it on this  Amazon  link.. https://amzn.to/2zCAa0r

Amazon wyze indoor smart home camera..See it on this  Amazon  link.. https://amzn.to/2Wes7yI
Amazon echo dot smart speaker..See it on this  Amazon  link.. https://amzn.to/3d0wwfb
Amazon Jenga Classic Game..See it on this  Amazon  link.. https://amzn.to/2Wf6hei
Amazon Outdoor Security Camera..See it on this  Amazon  link.. https://amzn.to/2KPjJAe
Amazon  $10 PlayStation Store Gift Card..See it on this  Amazon  link… https://amzn.to/35kGkOG
Where the Crawdads Sing..#1 NEW YORK TIMES BESTSELLING PHENOMENON..See it on this  Amazon  link.. https://amzn.to/3cWiafU
Amazon Crocs Classic Clog|Comfortable Slip on Casual Water Shoe..See it on this  Amazon  link.. https://amzn.to/2zNZSzr
Amazon Monitor With built-in speakers..Sceptre E248W-19203R 24″ Ultra Thin 75Hz 1080p LED Monitor 2x HDMI VGA Build-in Speakers, Machine Black..See it on this  Amazon  link.. https://amzn.to/3bMEfxn
Amazon Fire 7 Tablet , hands free with Alexa (7″ display, 16 GB) Black..See it on this  Amazon  link.. https://amzn.to/2VPuAQW

 

 

 

 

Build your Rocket Dollar Retirement portfolio..See it on this Rocket Dollar link..https://www.dpbolvw.net/click-9276069-13920047

Rocket Dollar Solo 401(k)….See it on this Rocket Dollar link….https://www.kqzyfj.com/click-9276069-13920058

Rocket Dollar Self-Directed IRA…See it on this Rocket Dollar link…https://www.anrdoezrs.net/click-9276069-13920066

FREE for a limited time: The Rocket Dollar Guide to Self-Directed Retirement Plans…See it on this Rocket Dollar link…https://www.jdoqocy.com/click-9276069-13985201

Visit Rocket Dollar to get started today!…See it on this Rocket Dollar link…https://www.jdoqocy.com/click-9276069-13920047

 

OnBuy business, office and industrial supplies on this link…https://www.anrdoezrs.net/click-9276069-13595435
Explore Onbuys virtual cars and automotive store on this link…https://www.kqzyfj.com/click-9276069-13595436
OnBuy’s brilliant online clothing and accessories on this link…https://www.tkqlhce.com/click-9276069-13595437
OnBuy’s collectables and memorabilia on this link…https://www.jdoqocy.com/click-9276069-13595438
OnBuy’s  fabulous collection of jewellery online and watches  on this link…https://www.dpbolvw.net/click-9276069-13718237
OnBuy’s online electronics shop  on this link…https://www.kqzyfj.com/click-9276069-13718242
OnBuy’s extensive Homeware, Garden & Pets department  on this link…https://www.jdoqocy.com/click-9276069-13718234

 

Malaysia Airlines..  For all your travel needs..click this link…….  https://clnk.in/kwyG

Namecheap, we’re renowned for amazing deals that give you huge savings across our product range — from domains & SSL certificates to Private Email & hosting packages..click this link………… https://clnk.in/kxS1
Do  you need  Web  Hosting.. For more info click here………https://clnk.in/kxS2
Agoda, the world’s fastest growing online travel booking platform..click this link………..https://clnk.in/kxS0

 

 

Let shareasale.com find sales leads for you. Only pay when it works!  https://shareasale.com/r.cfm?b=45&u=2343799&m=47&urllink=&afftrack=

Drive more traffic to your online store using performance based marketing.. https://shareasale.com/r.cfm?b=46&u=2343799&m=47&urllink=&afftrack=

Learn how we can increase your sales, develop your brand, and generate interest in your site.  https://shareasale.com/r.cfm?b=47&u=2343799&m=47&urllink=&afftrack=

Promote Your Online Store..  https://shareasale.com/r.cfm?b=1525&u=2343799&m=47&urllink=&afftrack=

 

 

Want more blog ideas..Let us think of ideas for you..We are a HubSpot affiliate and receive a commission when you purchase..Get access via this  HubSpot  link..  http://hubs.to/PRRNd

27 of the Best Website Designs to Inspire You in 2020..We are a HubSpot affiliate and receive a commission when you purchase.. http://hubs.to/PRRNR

25% off HubSpot Growth Suite..We are a HubSpot affiliate and receive a commission when you purchase.. http://hubs.to/PRRMZ

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]..We are a HubSpot affiliate and receive a commission when you purchase..  http://hubs.to/PRRNM

 

EBAY ..Up to 50% off phones, TVs, and more. ..CLICK THIS LINK

EBAY..Up to 50% off speakers, TVs, and more.CLICK THIS EBAY LINK or copy and paste it in your browser.
EBAY..Up to 30% off cameras and more.CLICK THIS EBAY LINK or copy and paste it in your browser
.
EBAY..Up to 50% off laptops, consoles, and more.CLICK THIS EBAY LINK or copy and paste it in your browser.

 

 

 

 

 

Investment  Offer

Hello..
I am the owner of my new website.. https://iigrowrich.com ..
I have a special offer for all you potential investors..I am offering a low price and therefore lower risk , to own part of ,  https://iigrowrich.com  , and be part of a great journey into the future for all of us..
I am offering equity ownership in.. iigrowrich.com  ..up to a maximum of 5%.. I can sell the equity in increments of 1% , so any investor can buy 1% or more , up to a maximum of 5%..each 1% costs $2250 ..
If we grow 5 or 10 times or more , than our present size , then you may get a return of 5 or 10 times or more on your investment..
If you are interested , please write to me at..  support@iigrowrich.com
Regards..ted .. owner / founder.. https://iigrowrich.com  ..
iiGrowRich

 

Leave a Comment

Your email address will not be published. Required fields are marked *

This div height required for enabling the sticky sidebar
Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views :